Looking youthful is no longer a preserve for women. Men have jumped on the train and they too want to preserve their youth as long as they can. There is a growing demand for anti-aging solutions across all demographics, including men. It’s just the other day that they started taking their skincare seriously but now, guns are blazing and they are all in. In fact, men are now having 70% more aesthetic treatments than they were four years ago. And between Gen Zs and Millennials, they even outdo their female counterparts.