Increasing Dollars To Black-Owned Sneaker Stores In $80 Billion Industry
By: Ericka Kamanou-Tenta
Black individuals consistently account for the share of America’s sneaker sales each year. However, Black retailers hardly profit from the industry’s increasing valuation that is expected to pull in revenues of more than $80 billion in 2024, as a result of being boxed out of the sneaker market by traditional establishments.